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Create short links people trust

Koi helps small businesses, creators, and lean teams create branded links, use custom domains, and see what gets clicked without adding another complicated tool.

Custom domains
Simple click tracking
Smart link routing
Start free

Create your first short link for free

Koi domain

Original URL

https://media.example/watch?v=spring-shoot&episode=24&ref=homepage&collection=creative-notes&source=newsletter&utm_medium=email

Short link

koi.is/demo-notes

See it in action

Create branded short links, keep campaigns organized, and send people to the right page

Use one short-link platform for bios, QR codes, launches, docs, and shared resources. Track clicks, organize links by project, and route mobile, desktop, or AI traffic when needed.

Creative links
Short and meaningful
Made to stand out

Create links that look clean, short, and memorable

Turn messy URLs into short links that feel polished in bios, decks, newsletters, packaging, and creator work.

brand.example
From long URL to clean short link
Original URL
journal.creator.example
/issues/2026/03/creative-notes-behind-the-scenes-roundup
Short link
brand.example/issue-24
Original URL
podcast.creator.example
/podcast/episode-47-how-we-produce-every-week
Short link
brand.example/ep-47
Original URL
brand.example
/press/photos-logos-brand-guidelines-downloads
Short link
brand.example/press
What makes Koi useful

Create branded short links, keep them organized, and see what gets clicks

Koi gives you clean links, simple analytics, project organization, and routing tools when one destination is not enough.

Routing rules

Send visitors to the right destination automatically

Route mobile, desktop, or AI traffic differently, and block unwanted bot traffic when needed.

Incoming request
brand.example/launch
One short link enters the rule engine.
AI crawler
If the visitor is an AI crawler
rule
Serve AI-ready version
AI-ready page
/AGENTS.md
For LLMs and crawlers
iPhone visitor
If the visitor is on iPhone
rule
Open app deep link
App deep link
app://launch
For iPhone visitors
Desktop visitor
If the visitor is on desktop
rule
Send to main page
Main landing
/launch-overview
For desktop traffic
Bad bot
If the request matches a blocked bot
rule
Block before redirect
Blocked
403 response
For unwanted bots
Custom domains

Use domains and slugs that look like your brand

Create short links that feel trustworthy on flyers, packaging, bios, decks, and shared resources.

custom domain
brand.example/press-kit
Clear analytics

See which links, channels, and devices get clicks

Track clicks, referrers, locations, and devices without digging through a heavy analytics tool.

Clicks
1.8k
Sources
42
Reliable delivery

Fast redirects you can rely on

Your links stay quick and available when a campaign, QR code, or shared resource is live.

Availability
99.99%
Built for fast, dependable redirects.
See live status
Password protection

Protect links that should stay private

Add a password before someone can open a shared file, invite link, or limited-access resource.

brand.example/invite
protected
••••••••
Require a password before the redirect opens.
Link expiry

Set links to expire on their own

Turn off time-sensitive links automatically after an event, drop, campaign, or temporary share window ends.

brand.example/drop
expires
Auto disable
In 7 days
A fish inviting people to sign up

Ready to create short links people actually trust?

Start free, save your links, and use Koi for branded sharing across your site, social profiles, QR codes, flyers, and team docs.

Start freeSee pricing